Sign of T-H-E Times...

T-H-E

When has one word meant so much? Rather, when has one word cost so much?! Apparently, FSU has hired a consulting firm to essentially tell them:

"Hey, you know...you've had "the" in your name all this time...Why not start using it now? The Florida State University - Has a ring to it, eh?!"

Okay - So I'm summarizing a bit - Fully story here

Because apparently the use of the word "the" is so staggeringly bold! Who would question THE Florida State University? Is there any other State university?! Of course, I don't know how much was actually spent on this...But coming from the same group of yuppies that decided HEY, let's spend $100,000 during one of the toughest economic periods of our lives to MOVE a 100 year old oak TREE from one side of the street to the OTHER side?!

What difference does it make how much they spent at this point? I just want to know who's putting the honey in their tea over at Westcott...

And don't get me started on FSU's "Important Announcements" email hotline! Basically a spam account set up to annoy the hell out of every FSU employee and student - Like I don't get enough crap email everyday...But sure as shit, I can memorize and recite to you the no-parking tow away zones during gameday.

So yesterday I get an email from FSU's Less Than Important Spannouncements account - And what does it say?

"Okay, campers, rise and shine. Don't forget your booties, because it's COLD out there today."

An email saying it's going to be cold tomorrow, so be sure to BUNDLE up! Oh...And we're not turning the heat up because we spent too much money on the the word "THE" and paid a bunch of garden gnomes to move some trees around, and don't bring any electric heaters, because if you leave them on over the weekend and your office burns down we're suing you!

I'm in a cynical mood today...